Privacy Policy

Last Updated: 2/1/2025

Thank you for visiting the Apex Pools & Spas website (“we,” “us,” or “our”). We respect your privacy and value the trust you place in us when you share your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or otherwise interact with us.

1. Information We Collect

  1. Personal Information You Provide:

    • Contact Form Submissions: When you fill out our contact form, you may be asked to provide personal details such as your name, email address, phone number, or other relevant details. By submitting the form, you agree to be contacted by Apex Pools & Spas via phone, email, and SMS regarding the purpose of your inquiry or other relevant updates.
    • Communications: If you contact us directly (e.g., via email, phone, or SMS), we may receive additional information about you such as the contents of your message, attachments, or other details you choose to provide.

  2. Information Automatically Collected:

    • Cookies and Tracking Technologies: We may use cookies, pixel tags, and similar tracking technologies to collect information about your browsing activities, such as your IP address, browser type, pages visited, the time and date of your visit, and other usage statistics.
    • Third-Party Analytics Services: We utilize third-party services like Google Analytics to gather statistical data about website performance and user demographics. These services may use cookies to collect information about your online activities over time and across different websites.

2. How We Use Your Information

We use the information we collect to:

  1. Provide and Improve Our Services: We may use your information to respond to inquiries, process requests, and enhance our services based on user feedback.
  2. Communication Purposes: We may contact you via phone, email, or SMS with information or promotional materials related to our services or to follow up on inquiries you’ve made.
  3. Marketing and Advertising: We may use your information (and allow third parties such as Google Ads and Meta to use cookies or other tracking tools) to show you targeted advertisements on our behalf. These platforms help us reach individuals who may be interested in our services.
  4. Analytics and Performance Monitoring: We use data collected through cookies, logs, and third-party analytics tools to monitor and analyze usage, trends, and to improve user experience on our website.
  5. Legal Compliance: We may use your information to comply with applicable laws, regulations, and legal requests, or to protect our legal rights and safety.

3. How We Share Your Information

  1. Service Providers and Partners: We may share your information with trusted third-party service providers who assist us in website operations, marketing, data analysis, or customer service. These service providers are required to use your information only for the specific purpose of providing services to us and in accordance with this Privacy Policy.
  2. Advertising Platforms: We work with advertising platforms like Google Ads and Meta to deliver targeted advertising. These platforms may have access to non-identifying information about your browsing activity on our website.
  3. Legal Requirements: We may disclose your information if required to do so by law, in response to valid requests by public authorities, or when necessary to protect our rights or the rights of others.

We do not sell or rent your personal information to third parties.

4. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies to personalize your experience, analyze user trends, administer the website, track users’ movements around the website, and gather demographic information about our user base.

  • Types of Cookies We Use:
    • Essential Cookies: These cookies are necessary for our website to function and cannot be switched off in our systems.
    • Performance and Analytics Cookies: These collect information about how you interact with our website, allowing us to improve its functionality.
    • Advertising and Targeting Cookies: These are used to deliver relevant ads to you.

Most web browsers are set to accept cookies by default. You can instruct your browser to refuse all cookies or to notify you when a cookie is being sent. However, please note that blocking or deleting cookies may impact your user experience.

5. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or destroy it.

6. Security of Your Information

We implement commercially reasonable security measures to protect the personal information we collect from unauthorized access, use, disclosure, alteration, or destruction. However, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

7. Your Choices and Rights

  • Opt-Out of Communications: You may opt out of receiving marketing and promotional emails, phone calls, or text messages from us at any time by following the unsubscribe link in our emails, replying “STOP” to SMS communications, or contacting us directly.
  • Access, Update, or Delete Your Information: You may request to access, update, correct, or delete personal information about you that we hold. To do so, please contact us using the information in the “Contact Us” section below.

8. Third-Party Websites

Our website may contain links to third-party websites and services that are not operated by us. We are not responsible for the privacy practices of such third-party websites. We encourage you to review the privacy policies of each third-party website you visit.

9. Children’s Privacy

Our services are not directed to individuals under the age of [13/16], and we do not knowingly collect personal information from children. If you believe that a child under the applicable age has provided us with personal information, please contact us so that we can take appropriate steps to remove such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

By using our website or submitting personal information through our contact form, you acknowledge that you have read and understood this Privacy Policy and that you agree to the collection, use, and sharing of your information as described herein.